Front Office – Full Time
The Western Mass Media Group, part of Saga communications inc., is looking to fill a full-time position in our Greenfield building. It’s a front office position that involves several different clerical duties, including accounts receivable. Strong computer skills are a must. Marketron experience is helpful but not required. The ability to learn programs you are unfamiliar with, though, is key. You will also be interacting with clients and listeners who visit the radio stations. This is a full-time position with benefits. The salary range for this position is 35 to 42,000 depending upon experience and qualifications. The environment is at times fast paced and the winning candidate will be working with members of the sales and programming teams to help keep operations running smoothly. Please send your resume and any other pertinent information to Dan Guin … dan@whai.com. Our mailing address is Western Mass Radio Group, 81 Woodard Road, Greenfield, Mass 01301. Saga Communications is an equal opportunity employer.
MEDIA ADVISER
Job description:
We are a marketing and advertising company partnering with small, medium, and large businesses in Western Massachusetts.
Our mission is simple but powerful:
Help local businesses get Wanted. Found. Chosen.
We do that by connecting strategy, creative, data, and media execution into measurable business outcomes. We are not in the business of selling ads. We are in the business of helping business owners:
- Drive more website clicks
- Generate more qualified phone calls
- Increase foot traffic
- Show up higher and more often in search
- Outperform their competitors
- Grow revenue
We need a serious sales professional who understands that modern advertising is about guiding the consumer journey — from awareness to action.
This is not a “spot pusher” job.
This is not a transactional sales role.
This is a strategic marketing position built around performance, accountability, and growth.
What You’ll Do:
You will work directly with local business owners to build integrated advertising solutions that include:
- Search marketing
- Targeted display
- Paid social
- Audio (radio & streaming)
- Website strategy
- Audience targeting & retargeting
But tools are not the point.
Your responsibility is to connect those tools to outcomes.
Every proposal, every conversation, every campaign must answer:
How does this help the business become Wanted, Found, and Chosen?
Because at the end of the day, what matters is:
More website clicks
- More inbound calls
- More booked appointments
- More store visits
- More branded searches
- More sales
You are not selling inventory.
You are designing growth.
What You’ll Own
Revenue & Pipeline Discipline
- Build and maintain a strong, active prospect pipeline
- Set weekly revenue “ASK” goals
- Consistently prospect and open new accounts
- Forecast accurately and manage deal flow
- Grow both new and existing client revenue
Client Strategy
- Conduct deep discovery conversations
- Identify competitive gaps and growth opportunities
- Build integrated, performance-focused proposals
- Tie every recommendation back to measurable outcomes
- Present confidently and close decisively
Market Presence
- Become known in the community as a marketing resource
- Develop strong relationships with business owners
- Represent the company professionally in public settings
- Stay informed on industry trends and consumer behavior
Execution Partnership
- Collaborate with digital and creative teams
- Ensure campaigns launch correctly and on time
- Monitor results and communicate performance clearly
- Identify upsell and optimization opportunities
The Type of Professional Who Thrives Here
- Strong sales track record
- Comfortable prospecting and asking for business
- Competitive and growth-minded
- Coachable and open to ongoing training
- Disciplined with pipeline management
- Confident presenting to business owners and decision-makers
- Understands that marketing is about strategy, not just products
- Self-motivated and accountable
You will succeed here if you believe:
Advertising only works if it drives action.
Action only matters if it drives revenue.
Revenue is the only scoreboard that counts.
Why This Role Is Different
You are not selling radio.
You are not selling digital impressions.
You are guiding the consumer journey:
From someone who doesn’t know a business exists…
To someone who searches for them…
To someone who chooses them.
That transformation is what you sell.
Compensation & Benefits
This is a performance-based role with significant upside.
On average, total compensation (base + commission) ranges from $60,000 to $100,000+ annually, with top performers exceeding that.
Benefits include:
- Medical insurance
- Dental insurance
- Matching 401(k)
- Paid vacation
- Ongoing sales and marketing training
- Career growth opportunities
If you want a job, this isn’t it.
- If you want to build relationships, drive measurable growth for local businesses, and get paid for performance — we should talk.
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Paid training
- Vision insurance
Work Location: In person
Please send materials to dan@whai.com. Or call (413) 774-4301 with questions.
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Part-Time Sales Advisor (Flexible Schedule)
Looking to make extra income while working on your own schedule?
We’re looking for a motivated, people-oriented salesperson to help local businesses – especially restaurants – bring in new customers.
This is a part-time, flexible role where you’ll connect with business owners, introduce a simple marketing concept, and help them turn unused inventory (like gift certificates or experiences) into real growth and long-term customers.
You won’t need to be a marketing expert – we’ll show you how it works. What matters most is your ability to start conversations and build trust. Pay is $15 per hour plus commissions.
What You’ll Do
- Reach out to local businesses (primarily restaurants)
- Set up quick conversations (in-person or phone)
- Present a straightforward customer acquisition program
- Help businesses launch offers that bring in new customers
- Stay connected with clients and build relationships over time
Why This Role Stands Out
- Flexible schedule – work remotely the majority of the time
- Simple, proven concept – easy to explain and gain interest
- Solid earning potential – commission-based with upside
- Local focus – work directly with businesses in your community
- No heavy admin or complexity – focus on conversations and closing
What We’re Looking For
- Comfortable talking to people and building relationships
- Self-motivated and able to manage your own time
- Curious and willing to learn
- Experience in restaurants, hospitality, or customer-facing roles is a big plus
Contact Dan Guin at (413) 774-4301 or dan@whai.com
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