Land is a very different market compared to single-family homes and condos.
Prices and demand can vary widely depending on whether the land is buildable, recreational, or large acreage.
Franklin County Land Market
- 58 land sales in 2025 (down from 74 in 2024)
- Average price: $118,000 (similar to $116,000 in 2024)
- Days on market dropped from 110 → 75 days
- Inventory increased to 35 parcels (up from 14)
- Pending sales increased from 2 → 8
Franklin County saw fewer sales, but stronger activity overall with faster sales times and more properties going under agreement.
Hampshire County Land Market
- 88 sales in 2025 (down from 103 in 2024)
- Average price: $115,000 (down from $148,000)
- Days on market increased from 102 → 123 days
- Inventory decreased to 67 parcels (from 79)
- Pending sales remained steady (15 vs 16)
Hampshire County showed a slight slowdown, with lower prices and longer time on market, but overall steady demand.
What This Means Right Now
If You’re Thinking About Selling Land:
- Pricing varies widely depending on type of land
- Demand is still present, especially for buildable lots
- Proper pricing and marketing are key
If You’re Thinking About Buying Land:
- More inventory in some areas means more options
- Due diligence is critical (zoning, utilities, buildability)
- Opportunities exist depending on property type
Bottom Line
The land market in 2025 showed mixed trends depending on location and property type. While some areas saw slower sales, others showed increased activity and opportunity.
Data was gathered from The Realtor Association of Pioneer Valley and MLSPIN
