With more ways than ever to reach consumers, AM/FM radio remains America’s #1 media platform, reaching 87% of U.S. adults every week—more than smartphone apps and websites, connected TV, and traditional television, according to Nielsen’s first-quarter 2026 data.

Even among adults 18–34, radio remains #1, reaching 81% every week.

For businesses in Franklin County, that matters.

Local radio connects your business with people where they live, work, shop, and drive. It combines the massive reach of radio with something national platforms can’t duplicate: local personalities, local information, local businesses, and a trusted connection to the community.

Digital media continues to grow, but it isn’t replacing radio. Consumers are simply adding more media to their lives—and radio continues to deliver the reach advertisers need.

If you want to reach Franklin County, radio is still one of the most powerful places to be.